Case Study: Elevating Content Production for Radico Khaitan
Nextdot partnered with Radico Khaitan, a leading alco-bev company, to meet their diverse and dynamic omnichannel content needs for international marketing. Our services span across social media platforms, print collaterals, packaging designs, partner reseller websites, and digital campaigns.
Challenge:
Radico Khaitan required a cohesive content strategy for their international marketing that maintained brand consistency and engaged audiences across various platforms and regions. Ensuring high-quality content production with preset TATs was essential.
Solution:
Nextdot introduced a comprehensive visual and creative content production outsourcing model tailored to Radico Khaitan’s needs:
Centralised Content Management:
Developed a centralised hub to manage content workflows from research and design to production and distribution.
Integrated seamlessly with Radico Khaitan’s existing systems for streamlined operations.
Data-Driven Insights:
Leveraged advanced data analytics to understand audience preferences, optimising creative content production for greater engagement.
Implemented a feedback loop for continuous content refinement and personalisation.
Scalable Production Processes:
Established a flexible content supply chain capable of producing high volumes of visual content while maintaining quality and brand consistency, and ensuring preset TATs.
Ensured timely delivery across all channels, adapting to the dynamic needs of international marketing.
Results:
Our tailored approach significantly improved creative content production quality and efficiency. Radico Khaitan experienced a significant increase in audience engagement across social media platforms and reduction in production time for digital campaigns.
Conclusion:
Nextdot’s content production outsourcing service transformed Radico Khaitan’s content strategy, delivering high-quality, consistent, and engaging content that resonated with its global audience.
Our innovative solutions and scalable processes ensured that Radico Khaitan could effectively meet its omnichannel marketing goals.
