About the brand

Adda52 “Where India Plays Poker” is an Indian gaming website. It’s known for its poker and other online card games. Adda52 is considered to be one of the leading gaming websites in India. The website is owned by Gaussian Networks Pvt. Ltd (part of Delta Corp – only gaming company in India listed on both BSE & NSE).

Mission

Adda52 had a TVC campaign coming up with Chris Gayle and the goal was to create “pre-launch hype” for the same.

Challenge

To penetrate into the user mind with a strong brand recall even before tv ad was launched.

Idea

A widespread digital campaign for pre-launch curiosity creation among the fans, with a goal to increase the curiosity among the users about the campaign hook which was “cosmic egg”.

Outcome

The trending topics at the time were Avengers Endgame and Game of Thrones, so we created digital creatives and gifs surrounding that.

The gifs got a lot of attention and engagement, with individual posts getting around 90,000 views and 50,000 reactions. The campaign turned out to be a huge success with established media channels like Quint and Afqas talking about it.