Project: Event Marketing and Promotion
About the brand:
The Leela Palaces, Hotels and Resorts is one of the biggest and most celebrated indigenous group of hotels in India. The Leela Ambience Gurgaon is located at the Delhi-Gurgaon border. The hotel is part of a lifestyle complex, offering guestrooms, suites, and Leela Residences. The restaurants and lounges offer innovative cuisines from across the world. The Leela Residences, the luxury serviced apartments, redefine comforts of modern convenient living outside of a hotel room, but with all hotel luxuries.
- A marketing campaign to catch the attention of the “big party spenders” and give them a pre-experience of the grand New Year’s Eve event starring Jassie Gill and Babbal Rai.
- A campaign for the celebration of the employees and the most successful year (2019) for LACH.
Digital creatives for promotion of the event and celebration of the employees and the most successful year for The Leela Ambience Gurgaon.
- A digital creative followed by a series of different versions were used across digital mediums. Engaging and informative direct message content was created as well. The creatives were clean and concise but giving all the information needed to catch the audience’s attention. The creative was also used for big banners across Delhi-NCR.
- Digital creatives themed as newspaper front page, to touch the emotion of being in the newspaper, were created to celebrate the employees and success of The Leela. There were separate creatives for each department with the best performers and head of department’s pictures and encouraging messages from the director and leaders.
The campaign ended with an amazing success party for the employees of LACH.
About the Brand:
Hero MotoCorp is a worldwide known brand. In 2001, Hero achieved the coveted position of being the largest two-wheeler manufacturing company in India and also, the ‘World No.1’ two-wheeler company in terms of unit volume sales in a calendar year. Hero MotoCorp Ltd. continues to maintain this position to date.
A broad marketing campaign for multiple dealerships of Hero, specifically designed to reach every last person of the tier 3 population to create awareness, generate engagement, and leads.
One of the biggest contributors to Hero’s success is the tier 3 sector of India, to whom the affordable yet quality bikes and scooters cater the most. The type of content that the tier 3 audience consumes is very different from the content that is favored by the top tiers. Also, in tier 3 towns the local automobile dealer is a local brand in itself.
Hero conducts the sales for its products through dealerships, and usually, there’s a dealership for specific towns and small cities. Through “hyper-local marketing”, the process of targeting prospective customers in a highly specific, geographically restricted area, sometimes just a few blocks or streets, each dealership can target its own small radius of the audience through Facebook ads.
With a calculated budget of 6,000 per dealership, we generate vernacular content for 18 dealerships of Hero and run area and demographic-specific ads on Facebook. The response to all the engagement on Facebook is immediate and personalized replies in the local language the audience feels comfortable communicating in and not just automated replies for all.
Through hyperlocal marketing, the brand equity for each dealership was increased and so was their reach in the area. From June 2019 – June 2020, the total engagement on Facebook was about 2 million. At least 4 bikes and/or scooters are sold by every dealership per month which results in a revenue of 2.3L to 2.5L per month.
About the brand
Adda52 “Where India Plays Poker” is an Indian gaming website. It’s known for its poker and other online card games. Adda52 is considered to be one of the leading gaming websites in India. The website is owned by Gaussian Networks Pvt. Ltd (part of Delta Corp – only gaming company in India listed on both BSE & NSE).
Adda52 had a TVC campaign coming up with Chris Gayle and the goal was to create “pre-launch hype” for the same.
To penetrate into the user mind with a strong brand recall even before tv ad was launched.
A widespread digital campaign for pre-launch curiosity creation among the fans, with a goal to increase the curiosity among the users about the campaign hook which was “cosmic egg”.
The trending topics at the time were Avengers Endgame and Game of Thrones, so we created digital creatives and gifs surrounding that.
The gifs got a lot of attention and engagement, with individual posts getting around 90,000 views and 50,000 reactions. The campaign turned out to be a huge success with established media channels like Quint and Afqas talking about it.
About the brand
Anytime Fitness is a 24-hour health and fitness club headquartered in Woodbury, Minnesota. The company operates over 4,000 franchised locations in 50 countries. According to Forbes, Anytime Fitness was the fastest growing health club franchise in 2014. In 2015, Entrepreneur Magazine ranked Anytime Fitness first on its global franchise list.
Increase regular member engagement on social media platforms and encourage members to take a step ahead in building a better relationship with the brand.
Usually, all the events, digital or not, are based around fitness challenges (Dance, Zumba, Yoga) which started to become monotonous for the members.
A photography contest, “Your Click Counts” where members have to take a picture with the Anytime Fitness logo in the background, and show their creativity through emotions in the gym, equipment usage, interior, exterior, etc, with a prize for the top 10 entries.
More than 180 participants from different locations in India submitted their entries out of which the best 10 were selected and rewarded. Overall social media engagement increased by 22% during this event. Other than that, the event resulted in:
- Greater brand loyalty
- Member relation strengthened
- Image bank with permission to use with credits
- Happy members
Project: AP Heroes Program – Content Modernization
About the brand:
Apollo Pharmacy started in 1987, is a part of Apollo Hospitals – Asia’s largest healthcare group. It is India’s first and largest branded pharmacy network, with over 3000 plus outlets in key locations.
“Content modernization” to create a “100% digital learning portal” for the new joining members in Apollo pharmacies.
Traditionally Apollo Pharmacies trained their new members through face-to-face interactions and presentation-based schools like teaching models and the content was not suitable for self-digital learning.
Redesign the old content present in the form of PPTs and PDFs into a fresh easy to understand all format.
All the outdated content which would result in a bad learning experience was redesigned into a fresh format with a highly updated user experience. Readability and visibility of the content were kept as a prime focus.
The user’s digital learning experience was of prime importance and a lot of visual aid was made a part of the content. Fresh images, videos, and animated videos to make topics easy to understand were created and used.
“Content localization” was also done. All the content was made in 3 different languages (Hindi, English, and Telegu) with a high focus on making medical terminologies easily understandable.