Project: Event Marketing and Promotion

About the brand:

The Leela Palaces, Hotels and Resorts is one of the biggest and most celebrated indigenous group of hotels in India. The Leela Ambience Gurgaon is located at the Delhi-Gurgaon border. The hotel is part of a lifestyle complex, offering guestrooms, suites, and Leela Residences. The restaurants and lounges offer innovative cuisines from across the world. The Leela Residences, the luxury serviced apartments, redefine comforts of modern convenient living outside of a hotel room, but with all hotel luxuries.

Goal:

  1. A marketing campaign to catch the attention of the “big party spenders” and give them a pre-experience of the grand New Year’s Eve event starring Jassie Gill and Babbal Rai.
  2. A campaign for the celebration of the employees and the most successful year (2019) for LACH.

Campaign Idea:

Digital creatives for promotion of the event and celebration of the employees and the most successful year for The Leela Ambience Gurgaon.

Outcome:

  • A digital creative followed by a series of different versions were used across digital mediums. Engaging and informative direct message content was created as well. The creatives were clean and concise but giving all the information needed to catch the audience’s attention. The creative was also used for big banners across Delhi-NCR.
  • Digital creatives themed as newspaper front page, to touch the emotion of being in the newspaper, were created to celebrate the employees and success of The Leela. There were separate creatives for each department with the best performers and head of department’s pictures and encouraging messages from the director and leaders.

The campaign ended with an amazing success party for the employees of LACH.